Everyday Drinking: Is Calvados Finally...Sexy?

I've been telling you about my favorite apple brandy for years. Maybe during our Brat Summer you'll finally embrace it. Plus: 15 bottle recommendations!

JASON WILSON

JUN 27, 2024

About a decade ago, a research study was published suggesting that apple consumption improved women’s sex lives. Researchers divided study subjects (more than 700 Italian women aged 18 to 43) into two groups: Those who ate apples on a daily basis and those who averaged less than one apple per day. The daily apple eaters scored much higher on the Female Sexual Function Index, which measures factors including desire, arousal, and satisfaction. According to the study, there’s evidence that apple consumption could be “related to better sexual quality of life.”

I mention this study today because, for more than a decade, I have attempted to convince more people to try Calvados, the exquisite apple brandy from Normandy—with rather limited success. I first tried, in the late aughts, in the Washington Post (twice actually). In the mid-2010s, I made my pitch at Tales of the Cocktail. In 2018, I tried to elevate Calvados with my critical eye at a highbrow wine magazine. I even put in a good word for it in my 2019 book, The Cider Revival. Of course, I’ve held forth extensively on Calvados here at Everyday Drinking.

So far, if I’m being totally honest, none of it has really moved the needle for my beloved apple spirit. Everyone loves Calvados when I pour it for them, but in general, it still remains out of the mainstream.

Sex, on the other hand, sells. And so, I begin my annual pitch for Calvados by highlighting the scientifically studied apple-sex correlation. To wit, a bottle of Calvados is made from about 15 pounds of apples. I’m not saying you’ll want to rethink your date-night drink of choice. I’m simply confident that my readers are people who believe in science.

In any case, now would be a perfect time to dive into Calvados, especially at the top end. There’s honestly never been a more exciting time to be a fan of apple brandy from Normandy. Recently, the Interprofession de Appellations Cidricole (IDAC) launched an expensive “Drink Calvados” marketing campaign with an early aughts indie sleaze vibe that might fit with the hot, trashy Brat Summer aesthetic we’re now experiencing.

Over the past few months, I have tasted a string of very exciting Calvados expressions from benchmark producers such as Roger Groult (18-year-old single cask), Christian Drouin (17 year-old, finished in Caroni rhum barrel) and Domaine du Coquerel (24 year-old-single cask).

But perhaps the most-awaited new bottles come from a collaboration between French spirits expert Alexandre Vingtier and importer PM Spirits. Vingtier selected three exceptional Calvados casks, a 12-year-old from Domaine Olivier, a 26-year-old from Domaine du Coquerel, and a 45-year-old from Cave Normande.

Vingtier is publisher of French rum magazine, Rumporter, and he writes for La Revue du vin de France, the leading French wine magazine. On my last trip to Cognac this winter, Vingtier and I spent an evening at his home, tasting through more than 30 brandy samples, including a dozen Calvados cask selections—a preview of what’s to come in the near future.

Born in Normandy, Vingtier insists that his native brandy ticks all the boxes that contemporary spirits geeks desire. “It's a very unique spirit,” he says. “It’s mostly sourced from small farms and distilleries, with little to no artificial fertilizers, the fruit of a very well balanced ecosystem with cow and horses living next to the trees. It's kind of the French mezcal, as some production is commercial but still a lot is family-produced for personal consumption.”

He’s convinced that Calvados is ready to be discovered by a worldwide audience. “Think mezcal in the 1990s,” says Vingtier. “Most of Calvados is not released internationally. Most small producers sell directly to consumers on their farm. So many terroirs and expressions have almost never been released. Especially single casks and cask-strength. Have even a hundred Calvados ever been bottled as single cask or cask-strength so far? I doubt it.”

Clockwise from left: Alexandre Vingtier; PM Spirits Collab Calvados; Domaine du Coquerel; Still at Cave Normande; Domaine Olivier; In the orchard; Pears at Cave Normande.

Palazzi of PM Spirits is a veteran of trying to sell expensive French brandy to Americans. But he sees something special in Calvados. “To me, Calvados is the last frontier of French brandy, as close as it gets to pure expression,” he says. “It talks to your ‘soul.’ It is not made to please anyone, it is not made to hit specific notes. It hasn't been altered by the large brands or conglomerates.”

Now is the time to jump on the Calvados bandwagon. Below are notes on nine top expressions, followed by a half-dozen value selections that are great introductions to the spirit.

Calvados Is Calling

PM Spirits Collab - Alexandre Vingtier Selections 12 year Calvados ($155)

Single cask distilled and aged at Domaine Olivier, a top producer in Domfrontais, known for its pear ciders and pear-based brandies. This 50/50 blend of apples and pears come from 30-year-old organic apple orchards and pear trees more then 200 years old. Aged 12 years in French barrique, and it delivers incredible complexity at such a young age. Dark amber, aromas of gingerbread, pineapple pastry, dark chocolate, molasses, and flavors of tropical fruit, membrillo, maple syrup, pepper, licorice, with a long nutty, balsamic, and kirsch-like finish. (47.9% abv)

PM Spirits Collab - Alexandre Vingtier Selections 26 year Calvados ($230)

Single cask distilled at Domaine du Coquerel from 95% apples and 5% pears from an orchard with 50-year-old trees. Complex nose of burnt orange peel, grilled apple, tobacco, hay, roasted nuts, with rich rancio notes throughout. On the palate it’s bold and fiery (bottled at 57.1% abv, super high for Calvados). Balanced by nuttiness and spice, as well dessert notes of tarte tatin, dates, and crème caramel, with unique, floral finish that lingers and lingers. Very distinct spirit that belies Calvados’ rustic roots.

PM Spirits Collab - Alexandre Vingtier Selections 45 year Calvados ($500)

Remarkably rare single-cask distilled at Cave Normande, made from a 50/50 blend of apple (15 varieties) and pears (12 varieties) from an orchard with trees ranging from 20 to 200 years. Nut brown in color, redolent of rancio: by turns sherry-like, rum-like, with beautiful aromas of antique furniture varnish, candied orange, and black tea. On the palate, there’s honeyed and dried fruit notes—fig, membrillo—spices and chocolate, and miles-long finish of grilled apple, almond paste, and cigar smoke. Imagine a Calvados with hair on its chest, wearing gold chain, and possibly driving a Corvette.

Roger Groult 18 Year Old ($100)

Show me an 18-year-old spirit, in any category, that offers better value than this. Expressive nose, at first full of carmelized apple, then candied citrus, then finally crisp apple peel, herbs, and autumn leaves. Silky and expansive in the mouth, balanced by juicy freshness, baking spice, and mouthwatering acidity at the midpalate. The long, earthy finish is a savory swirl of russeted apple skin, fruit leather, espresso, and wet stone that’s unique for a brandy of this age. (41% abv)

“Value” Picks Under $100

Everyone defines value differently. With prices continuing to rise, these days $60 is as low as I would go for quality Calvados—one that I would enjoy neat rather than use in a cocktail. Is $60 to $90 a value? I guess it all depends on your definition. When I look at categories like tequila, mezcal, rum, or whiskey, I’d say it’s comparable. Remember: An $80 bottle of spirits contains a little more than a dozen two-ounces pours. That’s roughly $6.67 per pour. How does that compare to what you pay for a middling spirit at your local bar?

Roger Groult 8 Year Old, Pays d’Auge, $80

This 8-year-old bottling is a reminder that Calvados doesn’t always need decades of aging. Intense nose, with baked apple, mulled spice, and sandalwood. But in the mouth it’s fresh and juicy, with ripe and crisp apple notes, and a creaminess at the midpalate. Notes of cardamom, cinnamon, and peppercorn throughout that slides into a long finish. Always a good, value introduction to Calvados. (41% abv)

Seven Fifty Daily: What’s Driving the Growth of Calvados in the U.S. Market?

As Americans’ love for apples coincides with a rising appreciation for brown spirits, Calvados finds a new home in the U.S. market

Calvados is a traditional spirit dating back to 1800s France, but it’s experiencing exponential growth in the U.S. Photo Courtesy of Rogery Groulty Calvados.

In the U.S., cider is no longer enjoying the amazing growth of the past decade, but apples remain a perennial favorite among Americans. Meanwhile, the popularity of brown spirits continues unabated, expanding to embrace brandy as well. These two trends have collided to bring Calvados, France’s classic apple brandy, into more American homes and bars than ever before.

According to the Interprofession des Appellations Cidricoles (IDAC), Calvados exports to the U.S. grew 70 percent in 2021, and then repeated that feat again in 2022, making the U.S. the second largest export market for the apple brandy, after Germany. Numbers like these sometimes need to be taken with a grain of salt coming out of the topsy-turvy years of the pandemic and the global shipping crisis.

Nicolas Palazzi, the owner of PM Spirits, imports three Calvados producers, Roger Groult, Eric Bordelet, and Domaine du Tertre. According to Palazzi, importers are overstocked after bringing in extra product to protect themselves against shipping challenges, and he expects import volumes to level out. 

But Guillaume Drouin, the third-generation owner of Calvados Christian Drouin, feels the trend has legs. “Within the brandy category, apple brandy is doing very well,” says Drouin. “U.S. cider producers have started to produce apple brandy, and there are many more American apple brandies on the shelf than even just five years ago. Calvados is the historical apple brandy of the world, so hopefully it’s taking part in that trend.” 

On this point Palazzi agrees, noting that American drinkers have typically heard of the U.S. apple distillate Applejack at the very minimum. “Calvados, being the big brother of Applejack, being more complex by design, and being from a region where the name signifies something in terms of history, means it’s not as hard to sell when you already have that frame of reference.”

Indeed, the data suggests that this confluence of trends is driving a new wave of interest in Calvados among U.S. consumers and professionals alike.

From the Orchard to the Bottle

Normandy’s Calvados is one of the three classic brandies of France, alongside Cognac and Armagnac; it’s also the only one not made from grapes. The region’s history of producing apple- and pear-based spirits extends back at least five centuries, and the name Calvados came into use after the French Revolution. Production methods were formalized by the end of the nineteenth century, around the same time that Calvados rose in popularity across France, while its grape-based competitors struggled with the effects of phylloxera.

To make Calvados, apples are harvested and vinified as cider without any additions of gas, acid, or sugar, and the cider is then distilled and aged in wooden casks. A mix of apple types are permitted, but at least 70 percent must be bitter or bittersweet apples, and the rest classified as sharp or sweet; all are apple varieties that would otherwise be inedible to human palates.

Owner of Calvados Christian Drouin, Guillaume Drouin (pictured above) believes the sudden interest in Calvados spirits has staying power in the U.S. Photo courtesy of Calvados Christian Drouin.

The traditional Calvados orchard is planted with tall, high-stem trees, with fewer than 300 trees per hectare. Modern orchards are more densely planted with smaller, low-stem trees that are easy to manage and higher yielding, but are more work intensive. High-stem vineyards allow for cow pasturing and other uses among the trees. Many leading producers favor high-stem vineyards, and some use them exclusively.

Types of Calvados

Today, Calvados is made under three different appellations spread across Normandy and dipping occasionally into neighboring departments. The largest, Calvados AOC, makes up 70 percent of production, and is typically distilled in a column still; 35 percent of the apples must come from high-stem vineyards and the spirit must be aged for a minimum of two years. The Calvados Pays d’Auge is the oldest AOC, created in 1942. It’s a smaller area, has the same aging requirements, but is more stringent regarding apple sources, 45 percent of which must come from high-stem orchards. Calvados Pays d’Auge, uniquely, must also be double distilled in a pot still. While other Calvados can have substantial amounts of pears used in their production, Pays d’Auge limits pears to 30 percent of the fruit used.

In contrast, the newer, more southerly Calvados Domfrontais AOC, created in 1997, requires a minimum of 30 percent pears; the area is dominated by high-stem pear orchards. Calvados Domfrontais is produced using a column still and must age for at least three years before bottling; despite the longer aging requirements, the column still and high pear content typically yields a fresher, lighter style of Calvados.

All the Calvados appellations are open-minded regarding labeling rules, allowing age and quality statements on products that meet the given requirements. There is enough room within the regulations for producers to offer specialty products, so Calvados is able to keep up with trends found among other brown spirits. For example, Calvados can be aged in different types of vessels, such as older barrels left over from a previous generation, and bottled separately.

Christian Drouin has collaborated with distilleries such as Hine Cognac, Calle 23 Tequila, and Caroni Rum to use their barrels to finish Drouin Calvados bottlings. Drouin, Groult, and others have stepped outside the Calvados appellation to produce unaged apple brandies as well. Some producers have also introduced cask strength Calvados, bottled without being reduced back to 40 percent alcohol.

Small Producers, Small Environmental Impact

Compared to other French brandies, Calvados is well-suited to fit in with the craft ethos of America’s brandy scene, with a wide range of medium and small producers. “Calvados is still a very craft category,” says Drouin. “Even the bigger Calvados producers are very small compared to the Cognac or whiskey industry.” Calvados overall includes 8,000 hectares of orchards, making it just over a tenth the size of Cognac. Nonetheless, Calvados includes about three hundred producers, a greater number than in the more famous grape brandy region.

Drouin says Calvados’s green credentials also deserve to be better known. “We examined the carbon footprint of our company, and we calculated that every time we produce a bottle of Calvados, the equivalent of three kilos of CO2 is absorbed,” says Drouin. “So it’s probably the only spirit in the world which can show, without any effort, a negative carbon footprint.” According to the IDAC, Calvados orchards on average sequester 35 to 50 tons of carbon per hectare over a 25-year period, and the orchards also provide four times the habitat for bees and other pollinators than other field crops. 

Calvados is also seamlessly sustainable, requiring very little in the way of reducing the carbon footprint of the spirit’s production. Photo courtesy of Roger Groult Calvados.

That footprint is tied to the small volume produced per hectare—about one quarter that of grape brandy—and the biodiversity in the orchards, with cows grazing on the grass beneath the trees. In addition, the traditional, tall-tree orchards require no spraying. Workers visit the vineyards for pruning and harvesting, but little else; it’s very minimal interference compared to grain fields or vineyards, where tractors might pass through on a weekly basis. “It’s nothing new,” says Drouin. “It’s historical. We just have a protected way of production that’s sustainable.”

Calvados and American Cocktail Culture 

While the pandemic spurred more off-premise purchases of Calvados, Drouin says 70 percent of their sales go to on-premise outlets. Leanne Favre, the creative director of Leyenda and Clover Club in Brooklyn, says that as a spirits geek she enjoys Calvados neat at home, but that sales in the two bars are mostly in the form of cocktails. “It’s getting a lot more showtime in cocktails and on menus than I’ve ever seen before,” she says.

Favre adds that the wide range of styles available, from lighter, fresher examples to more aged expressions, means Calvados has a lot of different uses today, and needn’t be confined to autumnal, seasonal drinks. “It’s amazing how much range Calvados can bring to your menu when you start including it.”

More and more Calvados producers have been visiting the U.S. market and promoting their spirits, and Favre praises the Calvados industry for recent initiatives that have helped highlight the variety the category can offer. “You had forty different producers banding together; it really showed how dynamic the category can be, just like Mezcal,” she says. “It’s really worth it to try different producers and expressions.”