Here is what happens when one runs the content of one’s PM’s weekly staff sales meeting thru ChatGPT to create a summary of the key ideas evoked:
Emphasis on Curated Selection: Our focus is on providing a selection of spirits that stand out at events, being a bar, in a restaurant, at home or in a retail shop; we aim at not just fitting a theme/being part of a list, menu or offering but at being a highlight in categories like brandy, agave, rum, whisky etc...
Educating and Engaging: It's important to draw people in and educate them about different categories of spirits. Introducing consumers and clients to new experiences, whether new to the portfolio or just new to them, is a priority.
Customer Engagement: Constantly informing customers about the offerings is key, especially reminding them of products they may have missed or forgotten, as well as emphasizing the exclusivity of limited-stock items.
Event Participation: The desire to do more events and finding ways to engage directly with drinkers and end-consumers is paramount; it shows the work put into the brand and has the potential to slowly increase sales.
Shelf Awareness: Being aware of what's on the shelves at client locations and finding ways to help move long-standing inventory is important.
Collaborative Promotions: Establishing and maintaining relationships with industry players, being seen as a resource and a connector in the industry.
Brand Representation: Embodying the brand in a personal way, being the "face" to the brand, and ensuring consistent product availability builds trust and differentiates PM Spirits from competitors.
Quality Confidence: It's essential to communicate the consistent quality of the products, which gives PM Spirits an edge.
Communication: Emphasize the importance of CC'ing colleagues on emails to ensure follow-ups with accounts are transparent and accountable. Communication is essential. Offer constant feedback internally, share ideas and opinions, ask questions. All ideas, remarks, critics are welcomed and encouraged in order for PM to keep getting better.
Utilizing Brand Ambassadors: Consider actively how brand ambassadors can be used more effectively for promoting products and events.
Supplier Engagement: Acknowledge the positive impact of the supplier visit and of communicating out strategy to maintain momentum in building the brand.
Event Participation: Be aware of the success of recent events, share feedback and insight with PM team, plan for continued presence at events to increase brand visibility and consumer engagement.
Portfolio Management: Be aware of distribution of our products to ensure wide visibility rather than concentration in a few places.
Brand Awareness: Constantly remind yourself of the importance of maintaining and growing brand awareness so PM Spirits never stops growing its reputation in the industry.
Customer Engagement: Encourage the team to continue reaching out for new placements and to utilize events as opportunities to engage with both trade and consumers.
Humility and Brand Perception: Recognize the need to continually introduce and explain the PM Spirits brand/brands and portfolio, acknowledging that not everyone may be familiar with the company's offerings.
Maintaining Credibility: It's clear that PM Spirits is proud of its curated selection of spirits and the credibility that its portfolio brings. It's important to continue emphasizing the quality and authenticity of the products we distribute.
Educational Approach: The importance of understanding the entire production process, history of things, regions and people, who makes what/how and why and imparting this knowledge both internally and to your customers is super important. This educational aspect is a unique selling point, distinguishing PM Spirits.
Do your job: go out in the market, pour products for buyers, tell the story eloquently and with precision, build the brand, one customer at a time.
Growth Strategy: Slow and steady growth is a realistic and sustainable approach. It's crucial to continue this path, ensuring that each new product aligns with the company's values and quality standards.
Marketing and Sales: Focus on building genuine relationships. If marketing budget, it should be used reflecting this ethos, focusing on educational events, tastings, and storytelling about the products and the people behind them.
Expanding Reach: PM growth is promising. Continuing to identify and nurture new markets/area/customers will contribute to your expansion while maintaining the quality and ethos of our brand and portfolio.
People Matter: Our emphasis on working with good people "beyond the juice" is real. This is a part of the story we should tell about each product, a part of the PM ethos, making it more than just a transactional experience. We are not just logistics providers/boxes movers.
Advocating for the PM Brand: It’s essential to communicate the PM Spirits brand as a whole, not just the individual products. Sharing the company's story, ethos, and dedication to quality will help build a stronger connection with our customers.
Leveraging Media: Encouraging anyone to listen to Nicolas's interview such as the one on Agave social is a great idea. Using this as a tool to unify the message and provide insights into the company's background and values can be powerful for storytelling in sales and marketing.
Continued Learning: Stay attuned to industry trends, consumer behavior, and feedback from the market. Keep refining your approach. Keep learning. Have various center of interest and areas of expertise. Be a well rounded person. Always be curious and ask questions.
PM Spirits' core values are of transparency, genuine interaction, and passion for artisanal spirits.
We are passionate about the products we represent and the relationships we build. Continuing to focus on these strengths and effectively communicating our story and values to both new and existing customers is key to our ongoing success.
We shall not become complacent, even with established customers, and always work to build and maintain our portfolio as well as the company’s reputation and visibility in the market.