Vinepair: The 30 Best Rums for 2024

As much as any other spirit, it’s safe to say there’s a style of rum for everyone. Nations across the globe have made it for centuries, with regions and producers offering different interpretations via distinct base ingredients — fresh cane juice, cane syrup, and molasses — as well as varied fermentation and distillation techniques.

Expressions arrive unaged and uncut; matured but with color later stripped away; or following decades in casks old and new. Some bottles are specifically produced for cocktails; others, owing to the price tags that accompany them, demand to be sipped, whether neat, on the rocks, or proofed down to the drinker’s preference. Then there are flavored or spiced releases, which accounted for over 50 percent of the rum sold in the U.S. in 2023.

With all due respect to the fictitious sailors that typically adorn such bottles, we did not consider flavored selections for our annual roundup of the best rums to drink right now. But we did dive deep into the diverse range of examples listed prior, tasting more than 120 bottles from over 20 nations across the globe.

Those samples were sent to VinePair (free of charge) by producers, importers, distributors, and PR firms. We tasted each one non-blind because we recognize that price plays one of the most important roles when you’re shopping at the liquor store or online, and should therefore be considered when evaluating a product.

The final list does not represent the 30 highest-scoring rums from the tasting, and instead aims to showcase the best offerings at every price point and across every interpretation of the category. We’re confident that the final selection offers a solid option for every occasion, budget, and palate. After all, there’s a style of rum for everyone.

The Best Rums Under $50

Transcontinental Rum Line High Seas

As the saying goes, “what one rum can’t do, three rums can.” Sure, you can craft your own blends, but why bother when the fine folks behind Transcontinental Rum have done it for you with this excellent mix of Panamanian, Jamaican, and Martinique distillates? Expressive and brimming with character, its savory, vegetal, slightly sweet profile offers a solid foundation for world-class cocktails.

The Best Rums Under $100

The Spirit of Haiti Clairin Vaval

Bottled at a precise 53.5 percent ABV, this Clairin is produced by Distillerie Arawaks, owned and operated by Fritz Vaval, whose family has been in the farm distillery business for close to 80 years. Fermented using ambient yeasts and distilled on a proprietary still, the nose of this spirit juxtaposes papaya and mango with salty umami aromas. The palate commits to more fruity and vegetal notes, with an enjoyably abrasive finish that speaks to the hands-on, traditional practices that led to its creation.

Privateer True American Bottled In Bond Rum

Magical things are happening in the rum realm up in Massachusetts, specifically at the premises of Ipswich-based Privateer Rum. Fusing American traditions with Caribbean-style spirits, this molasses-based bottled-in-bond release might seem initially shy on the nose, but that’s only a reflection of its refined, nuanced character. Where aromas of molasses, mocha, and caramel arrive softly, they explode on the palate, landing with a rich, borderline syrupy mouthfeel. Ideal for bourbon drinkers, this is a bona fide sipper.

Papalin 7 Years Old

A blend of two Jamaican pot still rums, this release features spirits distilled and aged at Worthy Park and Hampden Estate. The nose reveals classic Jamaican funk alongside hints of underripe stone fruit and grassy notes. The palate shifts to savory, umami character, with a Band-Aid note emerging on the finish that evokes a touch of peated Scotch. A complex rum that makes for a great sipping experience with or without ice, at 46 percent ABV, most drinkers won’t find the switch in temperature and dilution necessary, but it certainly isn’t unwelcome on a warm summer’s day.

Beenleigh Artisan Distillers 2013 Single Blended Rum

Beenleigh, Australia’s oldest operating distillery, was founded in 1884 in the sugar cane-rich northeastern state of Queensland. Those 140 or so years of experience have translated to a fruity and energetic spirit here, with oak and vanilla aromas raising the curtain, followed by more pronounced notes of tropical fruit and melon. At 10 years old, the palate is similarly lively, with ginger syrup and pomegranate molasses leading the charge. This is an elegant but easygoing sipper.

Hampden Estate HLCF Classic

A flagship expression from one of Jamaica’s most renowned producers, HLCF is shorthand for “Hampden Light Continental Flavoured.” Production features ambient yeasts, extended fermentation periods, 100 percent pot still distillation, and four years aging in tropical climates, which the brand notes is “equivalent” to 11 years in Europe. What does that translate to? Plenty of funk on the nose with added aromas of papaya, tart/savory tropical fruits, and molasses. A classically Jamaican profile on the palate, this rum certainly sips above its modest age statement.

The Best Rums Over $100

Isautier Traditional Rum 16 Year

Another stellar inclusion from the small island of Réunion, this rum was put into barrel in May 2006 and bottled in September 2022. Its producer, seven-generation family-run Maison Isautier, unusually makes both cane-juice- and molasses-based rums. This release falls into the latter camp, arriving at 57 percent ABV — not that you’d guess that from the nose or palate, though. Instead, aromas of dried stone fruits, vanilla, and used oak shine through, while the flavor profile leans mineral-rich, with accents of roasted coffee, dried licorice, and Dmerara syrup.

La Maison & Velier Flag Series 24 Year Old Guyana Rum 1998

La Maison & Velier’s “Flag Series” aims to showcase remarkable bottles from regions where extended aging periods are an option. Guyana rum aged for almost a quarter-century definitely fits that bill, and in this case, the lengthy maturation was only possible because the initially bourbon-barrel-aged spirit was transferred at 2 years old from its tropical home to Europe, where it was then transferred to Port casks. The profile of the final spirit is understandably dense and concentrated and we found that it benefitted from a few minutes to fully open up. At which point, a stunning array of tropical fruit (particularly pineapple husk), oaky sweetness (vanilla), and red berry compote emerge. The palate follows with cacao, salted caramel, and zesty citrus notes, as if to remind us that this fine sipping rum is still remarkably full of life and energy.

Vinepair: The 15 Best Mezcals for 2024

Mezcal enthusiasts, of which there is a growing, occasionally dogmatic rank in the U.S., can reasonably argue that theirs is the ultimate spirit. Mezcal’s mid-aughts adoption in cocktail culture helped breathe new life into familiar cocktails via simple riffs, and gifted drinkers with more than a handful of beloved modern classics.

While those drinks rely on larger brands placed for that very use (like Del Maguey in the Naked & Famous), the category is overwhelmingly made up of small to tiny-scale producers. These artisans employ hands-on, traditional techniques, harnessing the diversity of seemingly endless species of agave to provide stunningly complex sipping spirits.

With much to geek out on, VinePair’s guide to the different types of mezcal, and the different varieties used in production, offers a comprehensive primer. But we’re here to explore brands, expressions, and the best bottles available right now on the U.S. market.

To compile this list, we tasted more than 60 samples submitted to VinePair (gratis) by producers, importers, distributors, and PR firms working on their behalf. Each was tasted non-blind, allowing us to factor price into our conclusion, and ultimately determine whether the bottle was worthy of inclusion on this list — the aim of which is not just to highlight the crème de la crème, but the best offerings across a wide range of price points.

NETA Tequilana Capón

NETA, Tequilana Capón – Wilfrido García Sánchez

Prior to the pandemic, the Tequilana agave (Blue Weber) grown by producer Wilfrido García Sánchez’s uncle Lalo made its way to Jalisco, where it was used to make unidentified tequilas. When those commercial relationships broke down because of shutdowns, Wilfrido and brother Ramón started crafting their uncle’s agave into fine, small-batch sipping spirits. One such example, this is a beautifully expressive release that begins citrusy, fruity, and mineral-rich, with an almost ghee-like quality lingering beneath. The palate is similarly bright and intense, with a finish that lasts an age.

Average price: $190
Rating: 96

Cinco Sentidos Cuishe

Cinco Sentidos, Cuishe – TÍO TELLO & EDUARDO “LALO” PEREZ CORTÉS

Technically sold as an uncertified agave spirit, this mezcal is produced from wild-harvested Cuishe that’s roasted with mesquite firewood and hand-chopped and mashed prior to fermentation. Its profile is lithe and clean, serving bountiful helpings of pineapple, jalapeño, and mineral notes. Smoke is an afterthought, and one that adds just a touch of savory character to the palate and finish, elevating the sipping experience to the next level.

Average price: $125
Rating: 94

Vinepair: Puntas — a High-ABV, Hyper-Traditional Style of Mezcal — Is Going Commercial

It was at the end of a tasting at Eli’s Mezcal Room, an underground mezcal tasting experience located in a local man’s New York apartment, when host “Eli” (not his real name) pulled out one final bottle he thought might interest me: an unlabeled plastic water bottle he had suitcased back from Mexico. It was extraordinarily aromatic and I could smell its vegetal, medicinal notes the second the Poland Spring’s lid was unscrewed. It likewise had a rich, intense, burning flavor — no surprise as it was nearly 70 percent ABV.

When alcohol comes off a still, the distiller cuts it into three parts, each descending in alcohol content, and generally referred to as the heads, the heart, and the tails. The most toxic elements, like methanol, are concentrated in the heads and tails, meaning many distillers across all spirits categories only bottle the hearts to be safe.

But this special mezcal Eli had served me was actually composed of all heads, which, besides methanol, also possess some incredibly aromatic, flavorful compounds like propanol, ethyl lactate, acetic acid, and furfural.

Though formerly the (strictly non-exported) handiwork of hyper-traditional mezcal, of late, puntas offerings are becoming increasingly commercialized and the category has even infiltrated the tequila world.

Puntas on the Palenque

Until recently, most Americans who would have tried puntas (the Spanish word for points, a synonym for heads) probably did so in a similar way to what I did. There aren’t really any commercial examples of it and, quite frankly, bottlings like the one I tasted might not even be legally allowed to be sold in this country for a variety of reasons.

“It’s definitely much more common to find it at the palenque (mezcal distillery),” says Noah Arenstein, who runs the mezcal program at The Cabinet in New York’s East Village. “Because either it’s being used to blend back into the final mezcal and adjust the ABV and flavor … or they’re saving it to drink for themselves.”

If The Cabinet has one of the world’s largest mezcal collections, the bar only has a few commercial examples of puntas. Indeed, Mezcal Reviews, an online database with over 1,800 mezcals listed, has only cataloged 11 puntas bottlings over the years.

La Venenosa, raicilla Puntas

La Venenosa Racilla Puntas is the first example Arenstein recalls seeing on shelves, circa 2016. (While also agave-based, raicilla is not the same as mezcal or tequila.) Cinco Sentidos shipped its first batch of Puntas de Espadín to the U.S. market in 2021. Two years earlier, Mal Bien had started offering Madrecuixe Puntas, which the producer called “the platonic ideal that we imagine spirits to be. Agave, boiled down to its very essence, the plant stripped of everything but its soul.”

“This was always something we would produce at the distillery, ever since we started producing in 2007.”

Cinco Sentidos espadín Puntas

Arenstein finds all the puntas releases have a unique, specific taste. “You get almost a hand sanitizer note,” he says. “You put it on your hand and it evaporates like, you know, a hand sanitizer without lotion would. It has a lightness and kind of effervescence to it.”

If that doesn’t sound too appealing, there’s the somewhat taboo aspect of drinking puntas to consider. Haven’t we long been told that heads are solvent-y in taste and dangerous to drink — not only high in ABV but high in methanol content. And can’t that make you go blind?!

“If I’m pouring puntas for someone I will sometimes preface it with that,” Arenstein says. While a well-cut puntas is certainly safe to drink in small portions, Arenstein admits he has definitely encountered mezcaleros (distillers) with a cloudy-eyed look that has made him wonder, if not concerned.

The Distiller’s Cut

Admittedly, any concerns Arenstein has are not enough to stop him from drinking delicious examples of the style as more and more expressions hit the market. And it’s not just mezcal (and raicilla) producers now sending puntas expressions stateside.

“I think distillation can get really complicated and geeky to the average person,” Estes says, “so we wanted to help people understand what makes this different and unique and special.”

The first release, produced from agave from the La Ladera estate, and distilled at La Alteña, which has been the Camarena family’s distillery since 1937, was cut at 64 percent ABV, though diluted with water to 101 proof. (While a traditional mezcal puntas would never be diluted, tequila can’t legally be bottled in America at higher than 110 proof or 55 percent ABV.)

It quickly became a cult hit, well reviewed on sites like Tequila Matchmaker where it currently scores a crowd-sourced average of 90 among the site’s community. It was also most mainstream tequila drinkers’ first introduction to the old mezcal term puntas. (In Jalisco, distillers use the more literal translation for heads: cabezas.)

“There’s bad borrowing that’s happening from the mezcal world and there’s some good borrowing. And in a way this feels like a good borrowing,” Arenstein says, referring to Ocho’s use of the term. (Estes is quick to note that Camarena’s great-grandfather was making what was known as “vino de mezcal” well before tequila was even a term or category.)

Vinepair: We Asked 12 Bartenders: Which Cognac Offers the Best Bang For Your Buck?

There’s a longstanding visual that’s often associated with drinking Cognac. It involves an old, rich white guy in a smoking jacket sitting by a roaring fireplace, slowly and joylessly swirling the liquid in the broad-based snifter in his palm. Despite the category’s efforts to distance itself from this stuffy stereotype, it persists. This assumption does more than convey pretentiousness — it implies that Cognac is the forbidden fruit of the spirits world, unattainable unless you have deep pockets.

This is untrue: Cognac is for everyone, and for every budget. There are plenty of cost-effective Cognac options to enjoy with friends in your living room, either on its own or in a Sazerac or a Sidecar — you can even swap it in for the gin in a French 75 if you’re feeling saucy. Here, we asked a dozen bartenders to share their thoughts on the Cognacs that punch above their price tags — and punch a hole through its perceived stodginess.

The best bang-for-buck Cognacs, according to bartenders:

• Hennessy VS

• Frapin 1270

• Ansac VS

• Monnet Cognac VS

• Pierre Ferrand 1840

• Martell VSOP

• Remy Martin VSOP

• Remy Martin 1738 Accord Royal

• Cognac Park “Carte Blanche”

“I’d never been a fan of Cognac until one of my trusted liquor reps insisted I try Cognac Frapin 1270. It was life-changing; I immediately fell in love with it. The delicate yet well-rounded flavors of vanilla, dried fruits, and nuts have such a smooth finish. It makes it almost impossible for me to not want to enjoy a nice cigar and conversation while sipping it slowly to savor every taste.” —Ravin Buzzell, general manager & bar director, Argyle Restaurant, Ponte Verda Beach, Fla.

the Philadelphia Inquirer: We tried almost 40 bottles of locally available tequila and mezcal—here are the 16 best

Mezcals and tequilas are the most complex, biodiverse and terroir-driven spirits on the planet. Our tasting panel named 16 favorite agave spirits at a range of price points.

I’m usually all about gifting whiskey come December. But I decided it was time for a change after a memorable reporting trip to Mexico this year following restaurateur and tequila producer David Suro on an epic agave spirits journey across Jalisco and Michoacán. Visiting with revered mezcaleros and tequila artisans was eye-opening and educational. It also reaffirmed my belief that agave spirits are the most complex, biodiverse, and terroir-driven spirits on the planet.

So grab your copitas, mis amigos! It’s time to take my annual holiday booze list south of the border.

With nearly 40 bottles to consider on the tasting table at my house recently, my jicara gourd cup was overflowing. The mere task of assembling these candidates was daunting. The agave spirits market has exploded with international interest but also become fraught with over-industrialization, celebrity label nonsense, and concerns about sustainability.

So I asked Suro, whose restaurant Tequilas is still under reconstruction from a February fire (a reopening is planned for spring), to help winnow them down. I focused on additive-free bottles made largely with traditional methods, all available in the Philadelphia area. Only a handful of tequilas made the final cut. (Suro’s own excellent Siembra Azul brand, which I recommend, was excluded.)

This final list of 16 recommendations is focused on mezcals and their counterparts, distillados de agave, which are essentially mezcals made outside Mexico’s officially designated areas of mezcal’s Denominación de Origin. Tequila is, in fact, one kind of mezcal, but its production methods are typically different and legally can be made from only one variety, Agave tequilana azul Weber, or “blue agave.”Mezcals can be produced from as many as 58 different kinds of agave — every batch is distinct, a reflection of terroir, craftsmanship, and local culture.

As a result, quality mezcals can be relatively more expensive, said Dan Suro, 27, David’s son, partner, and beverage manager at Tequilas, who helped lead our tasting.

“Mezcals were not meant for capitalism. They were were meant to be shared among communities,” he said. “Some batches are just 60 or 70 liters, and take over a month to make from plants that can be 20 years old and are under too much economic pressure right now (due to demand). Yeah, we should be paying $150 or more per bottle to support them.”

“There’s often a big difference,” Dan Suro says, “between premium-priced agave spirits and premium agave spirits.” We focused squarely on the latter, and this list showcases a range of prices. Some bottles are limited, by nature. But all are currently available either through Pennsylvania Fine Wine and Spirits (several by special order only), or in noted South Jersey retailers such as Benash Liquors in Cherry Hill, the region’s prime destination for coveted agave spirits, or Clayton Liquors in Gloucester County, whose growing collection can be sampled at the in-store “Tequila Temple” bar. Philadelphians, meanwhile, can preview many of these gems at agave-forward restaurants like El Mezcal Cantina, Cantina La Martina, La Llorona, Grace & Proper, Vernick Fish, Martha Bar, Condesa, Sor Ynez, and Superfolie. Of course, Tequilas will likely set the standard once again when it reopens in 2024.

Small Batch Mezcales

Neta Espadín Capón

Any perceived bias about the limitations of espadín, the most ubiquitous agave used in mezcal, should be punctured by this gorgeous spirit from Miahuatlán in Oaxaca. Ripe orchard fruits of pear and peach burst through the nose, with well integrated smoke that unfurl.

5 Sentidos Espadín-Cuixe-Madreculxe

An ensamble blend of three agaves (espadín, cuixe, madreculxe)is roasted together underground over mesquite and oak, crushed by hand mallets, and distilled in copper. This 70-liter batch was aged 15 years in glass, which allowed this rambunctious, high-proof spirit to harmonize impressively into rounded flavors that come in waves on the palate with a profile Dan Suro called prototypical Mihuatlán: dried green apples, pepper, and umami lingering on a gentle smoke. 5 Sentidos Espadín-Cuixe-Madreculxe, 101 proof, 750ml.

Vinepair: The 7 Best Mezcals to Gift This Holiday (2023)

Mezcal has been riding shotgun with tequila on its soaring stateside rise, and new expressions are debuting on the U.S. market left and right. But unlike tequila, which can only be produced in Jalisco using Blue Weber agave, mezcal can be distilled in nine different Mexican municipalities with roughly 40 different strains of the agave plant, making it a diverse and terroir-driven spirit. And although mezcal is rarely aged, it’s a spirit built on patience: It requires an involved, multi-day cooking process during which agave hearts are crushed and roasted in underground pits prior to fermentation. Even the agave itself can take up to 25 years to mature, making the mezcal it produces a treat that should be savored in good company.

To help you decide which one to purchase for the agave enthusiast in your life, we’ve put together this list of the best mezcals to gift this holiday season. Check out our list below for recommendations ranging from affordable, entry-level Espadín mezcals all the way to small-batch expressions from the nooks and crannies of the Oaxacan mountains.

Best Mezcal for Geeks

Ixcateco Papalome

If you already have a few Espadín mezcals on your back bar, take this chance to explore the rare Papalomé (meaning “butterfly” in Nahuatl) variety. It’s a wild-harvested agave and often compared to Tobalá, which is smaller and more compact than most varieties. This particular expression is made with traditional, rustic production methods, including fermentation in rawhide and distillation in clay pots that lend themselves to a funky, intriguing palate. Wafts of leather and earthy minerality are prominent on the nose, followed by a sweet-and-savory palate starring fire-roasted corn.

Best Limited-Edition Mezcal

NETA Tequilana Ramón and Wilfrido García Sánchez

We’re unabashed fans of NETA here at VinePair, and you’ll see why if you get your hands on this home-run release. This one is made from Tequilana (a.k.a. Blue Weber agave), the agave used in tequila production. Produced in Oaxaca by the talented mezcaleros and brothers Ramón and Wilfrido García Sánchez, this rare expression dishes up a plume of tropical fruit, minerality, celery, and peppers. On the palate, the fruit character shines even brighter with a hint of diesel-like funk on the finish. Only a little over 400 bottles of this spirit were produced, but it’s worth the hunt, and should definitely be savored over time. Drink this one on its own or with a side of birria tacos, and you’re in for a treat.

Vinepair: Boutique Cognac Producers Are Betting on Transparency and Innovation to Shake Up the Status Quo

There’s no dichotomy in spirits like Cognac. With a history dating back hundreds of years, the famed French brandy is led by gigantic legacy brands owned by multinational conglomerates. These companies source most of their eau-de-vie from thousands of growers within the Cognac AOC, maturing and eventually blending it into a portfolio of products that start with entry-level V.S. and often extend to limited-edition Hors d’Age (“beyond age”) offerings that can run thousands of dollars a bottle.

Almost all discussion of the category is driven by these leading houses, which tightly control the information they share and work closely with Cognac’s trade group, the BNIC (Bureau National Interprofessionnel du Cognac). Yet they’re curiously reticent about speaking to the press; of four major brands that were approached for this story, only one, Courvoisier, was willing to make someone available for an interview. Nicolas Palazzi, owner of PM Spirits, which imports boutique brand Frapin Cognac among others, calls the industry a “black box” of secrecy.

“There has been a lack of information and a lack of transparency from Cognac in general because it’s easier for business,” he says, explaining that baked-in ambiguity — part of the regulations governing Cognac production — allows blenders to incorporate a variety of liquids into their products without disclosing their ages, or if they use additives. “The less things are transparent, the more a brand can play around to meet the demand. There’s a reason why there’s no vintages on bottles—why no one tells you [the age].”

Though they dominate sales, the big houses aren’t the only players in Cognac. There are also estate distilleries, small-scale négoçiants (independent bottlers), and growers who hold back some of their distillate to sell under their own name. The volumes they produce are but a drop in the barrel, and many operate under the same veil of silence as the rest of the industry — no doubt because they rely on the success of the leaders to buoy the region’s fortunes as well as their own.

But the little guys are becoming an increasingly important factor in the equation of U.S. market sales. The spirits boom of the last two decades has yielded a crop of knowledgeable consumers who are curious, engaged, and on the lookout for unique products. They’re asking questions, demanding transparency, and searching for what’s authentic. Is the Cognac industry prepared to give them what they want?

The New Cognac Consumer

Cognac has been on a tear in the U.S. market over the past two decades, selling 9.28 million cases in 2022, compared to 4.15 million in 2012, and just 3.7 million in 2002, according to the BNIC. The bulk of that growth has come from a handful of brands: Hennessy, Rémy Martin, Courvoisier, Martell, and, more recently, D’Ussé. Luxury positioning, sophisticated marketing, and celebrity affiliations have contributed to this runaway success, as has the sheer volume that these big companies are able to execute as demand ramps up.

Alongside this growth has been an expanding base of engaged, curious consumers. “Knowledge [about Cognac] is much more democratized, distributed — all over the internet,” says Max von Olfers, co-founder of cognac-expert.com, an e-commerce site dedicated to brandy. When he and his sister, Sophie, started the website in 2009, “the big trend was what we would call ‘influencer Cognac’”—brands with celebrity partnerships, like Ludacris with Conjure Cognac or Jay-Z with D’Ussé. “Today’s trends were very far away — not even visible,” Olfers says, mentioning vintages, high proof, organic production methods, and single barrels as some of the buzziest topics his customers are now seeking out and discussing. “This connoisseur-ization of the Cognac world is really what changed in recent years.”

The trend was already underway when the pandemic began in March 2020. For the first few months, spirits purchase patterns tended to favor more established brands as people sought familiarity. But eventually consumers adjusted to virtual tastings and online shopping, and were back to exploring new-to-them brands and products. “Consumers were way more open-minded to spending money on new items in 2020 and 2021, and we definitely benefited from that,” says Guillaume Lamy, managing director for the U.S. arm of Ferrand Cognac, a brand whose releases, which include unique cask finishes and other atypical characteristics, tend to showcase an outsize level of creativity for the category.

During the early days of the pandemic, when people were reluctant to shop in person, retailers like Baytowne Wine & Spirits, in the Rochester suburb of Webster, N.Y., turned to the phone and social media to walk customers through their options. General manager James Pellingra says that the “new normal” allowed him and his staff to highlight the boutique and artisanal offerings the store stocks. “Because we were able to communicate in such a detailed way … you see some of the smaller producers that are extremely historic in the European market start to take over a little bit in the American market,” Pellingra says, citing Fanny Fougerat and Jacky Navarre as two top sellers.

The process was accelerated when Hennessy, which is far and away the largest Cognac brand in the world, fell victim to supply chain trouble and began to temporarily disappear from shelves. Pellingra says that at first Hennessy customers switched to D’Ussé; then, when D’Ussé began experiencing out-of-stocks, they looked to the store’s artisanal offerings.

It was a lucky break for the little guys. “We were able to fill the shelves of some retailers who were used to having the big four or five Cognacs but were not able to get them,” says Christine Cooney, co-owner of Massachusetts-based Heavenly Spirits, which brings in several small Cognac brands including Monnet and Jean Fillioux. “Sometimes the hardest part of us selling smaller producers is to get on the shelf.”

And now that they’re there, Cooney says, her brands are selling well enough to maintain their spot. “They usually stay on the shelf because once people discover how good our small producers are, then the product is being reordered.”

The Push for Transparency

The reasons for this sustained success aren’t hard to spot. Boutique Cognac brands are high quality and, for marques above VSOP, they’re often priced competitively, if not well below mainstream offerings. Plus, they’re willing to share information that the big guys tend to keep under wraps. “I’ve found the littler producers are more open to talking about process,” says David Othenin-Girard, spirits buyer at California retailer K&L Wine Merchants, whose Cognac selection focuses on small-production brands such as Dudognon and Jean Grosperrin. The small brands that Cooney represents often participate in video tastings; education, she says, is a keystone of the company’s strategy.

Though most people drinking Cognac are still seeking the mainstream brands, Baytowne’s Pellingra says that the value proposition of smaller producers is a big draw for retailers. Plus, he adds, “They’re more transparent about where their fruit comes from, the process in which they’re distilling, how they’re aging, rather than some of the bigger brands where everything is kept secret.” That’s a big win with customers. “We want to know where our product comes from, how it’s made, and how it gets to us,” Pellingra says.

Much of that desire for transparency is being driven by whiskey drinkers who are exploring Cognac for the first time, and bringing their expectations and biases with them. Olfers, while including rum drinkers as well, calls them a “new wave,” adding: “This group is a small but very loud group. They are mixing up the Cognac world.” He sees their influence in the growing cadre of private bottlers offering unique barrels and bottlings.

“The story has gotten out: The big houses source from hundreds of growers and producers,” says writer Jason Wilson, who covers Cognac regularly in his newsletter “Everyday Drinking.” “But you’re starting to hear this story that the smaller producers keep a few of the very best barrels for themselves over the years, and now you have these smaller négoçiants that are going out and sourcing barrels from these old-timers,” he says. “That’s what the real spirits enthusiasts want.”

Pellingra’s experience at Baytowne bears this out; customers snap up whatever single-barrel brandies he can bring in — not just Cognac, but Armagnac and Calvados, too. “The American market has finally realized they can buy 20-plus-year-old brandy for a much more reasonable price than 20-plus-year-old whiskey,” Pellingra says. “And it’s much more readily available. … If you go in looking for a bottle of bourbon [at that age] — I mean, most places are going to laugh you out of the store at this point, unfortunately.”

Cooney has seen the same trend in Heavenly Spirits’ portfolio. “We have sold a few Cognac [single] casks at full-proof,” she says. “That kind of Cognac is a draw for whiskey drinkers” because of the high proof — unusual for Cognac, which is almost always bottled at or near 40 percent ABV. For these customers, Cooney says, “the higher, the better.”

Untapped Potential

Let’s be very clear: Small Cognac brands are never going to make up more than a tiny fraction of the massive, and massively successful, Cognac industry. The top five brands make up more than 96 percent of the market, according to Impact Databank, with Hennessy alone accounting for more than 55 percent. These volume leaders may not notice or care that a niche subset of spirits buyers are pursuing boutique offerings, since their success has historically been driven by a different kind of drinker — one who’s often brand-loyal above all else. Still, there are signs that some big brands are trying to reach more hardcore spirits enthusiasts. Courvoisier, for example, released a mizunara cask-aged offering in 2022 that was partly made by Japanese master whisky blender Shinji Fukuyo, clearly targeting whiskey connoisseurs.

But outside of the leading five houses, Cognac producers looking to make a mark in the U.S. would be wise to pay attention to what consumers say they want. “The potential of the category for producers and drinkers has not even begun to be scratched,” says Nima Ansari, spirits buyer at New York’s Astor Wine & Spirits. “A lot of the things that are exciting people in other categories already exist in spades in Cognac, too.”

If they’re going to make a go of it, boutique producers should be prepared to work hard. “The small guy has to do it hardcore,” Palazzi says, meaning: find the right importer and wholesaler partners, put in the time and effort to do consumer and trade tastings, and tell the story constantly. “That stuff is extremely hard. It’s a labor of love. There’s zero money in it.”

But, he says, “if they find a megaphone in the U.S. market, then they can express this and distance themselves from the big guys.” For small Cognac producers trading on their authenticity and transparency, that just might be the best way forward.

Los Angeles Times: A mecca for mezcal: These are the best agave bars in L.A.

“You’ve got to put a bottle of mezcal on the ofrenda,” says Ivan Vasquez, owner of Madre Oaxacan Restaurant & Mezcaleria, with four locations across L.A. County and the largest small-batch mezcal collection in the U.S. “For me, and back in the villages, a bottle of mezcal has to be there.

“On Día de los Muertos, you drink a copita with your loved ones,” Vasquez instructs. “It’s the only spirit that keeps our loved ones alive. When I drink mezcal on Día de los Muertos, I’m reunited with my grandpa. Thanks to him, I was introduced to mezcal.”

While tequila has had a couple centuries to gain an international following, the rise of mezcal and regional spirits like sotol and bacanora is more recent. It was only in the ‘90s that mezcal gained Denomination of Origin (DO) status, which restricts legal and commercial use of the word, and paved the way for it to be sold across the globe.

The spirit, which imparts earthy tasting notes, exploded in popularity over the pandemic, partially because of the heritage involved — mezcal producers, or mezcaleros and mezcaleras, often utilize methods that have been honed across generations and are unique to their family or village. The final product, Vasquez says, delivers a flavor that can be more layered and complex than wine.

Also known as maguey, the spiky agave plant has been revered by Indigenous Mexicans for millenniums, providing food, practical items such as rope and sandals and fermented beverages like pulque. When Spanish colonizers arrived with the still, agave wine was distilled into spirits like tequila, made exclusively from agave tequilana, and mezcal, which can be made from over 40 other agave types.

“Los Angeles is like the mecca right now for agave distillates,” said Rocío Flores, a mezcalera who grew up splitting time between L.A. and Jalisco and now hosts agave tastings and educational experiences, including the program at Guerrilla Tacos. “It’s probably the one place in the world where you can find the most diverse, the most amazing mezcals that you can’t even find in Mexico in one place all together.”

The global appreciation for Mexico’s ancestral spirits has influenced the tequila industry too. For his part, Vasquez only works with small producers and serves tequila blanco exclusively — no reposados or añejos. When customers ask for corporate brands like Casamigos, he and his staff use it as an opportunity to educate.

“I tell them, ‘Let me bring you several options that are higher proof at a lower price’ and I ask them to enjoy it neat,” he says. “They’re just amazed when they try it.”

L.A. was already a great place to drink agave distillates, but these days the options are overflowing. Included on the list below are agave-focused bars that prioritize stocking small-batch producers and offer flights that encourage imbibers to sip in the traditional style. Some, like Vasquez, even sell rare bottles out of their bars. Whether you’re toasting in celebration or stocking up to savor with your ancestors on Día de los Muertos, these are the best agave bars in Los Angeles.

Imbibe: In Mexico, Families Balance Generations of Mezcal Tradition With Modernization

 TÍO TELLO

Eleuterio Perez Ramos, or “Tío Tello’’ as he’s known among the small community of El Nanche in Oaxaca’s Miahuatlán region, scrambles to cover his freshly roasted agaves. A rare, spring hailstorm has settled over his newly built palenque (mezcal distillery). Tío Tello roasts agave only a few times a year, and almost always in the dry season. Small batches can mean higher risk when you’re making, at most, 2,000 liters of mezcal a year. Any loss is deeply felt, and waterlogged agaves pose specific challenges requiring years of experience to overcome.

Tío Tello’s a little over 70 and sometimes walks with a cane, but he moves quickly when the safety of his agave is at stake. He gathers a mix of bamboo mats and plastic sheets, to protect them from the hail. These agaves took between 10 and 20 years to mature—they could be ruined in an instant.

His youngest son, Eduardo “Lalo” Perez Cortés, works in tandem, doing more of the heavy lifting, moving the agaves to safer shelter while directing two neighbors who are here to pitch in. At 32, Lalo’s the youngest of Tío Tello’s eight sons, deeply tanned and baby-faced, with a bright smile and a compact, strong frame. Some mezcaleros tend to have a quiet, wiry strength from constant manual labor—chopping and mashing agaves by hand is among the hardest work around.

EDUARDO “LALO” PEREZ CORTÉS

Tío Tello and Lalo work with an easy yet practiced rhythm. Lalo’s worked under his father’s tutelage since he was a toddler. Lalo studied accounting in school, but returned to El Nanche to work with his father, and now lives with his wife and two children within sight of their new palenque. It was finished in late 2022, but Tío Tello has been working this rugged piece of land for more than 30 years.

Miahuatlán is a little over two hours’ drive southwest of Oaxaca City, at the edge of the central Oaxacan valley along the Sierra Madre del Sur. Past low, rolling hills and endless variations of brown scrub punctuated by neatly planted fields of agave, down the road from the massive federal prison outside the town of Mengoli de Morelos, sits El Nanche.

Mezcal lovers will tell you that this unforgiving corner of the valley is where the best mezcal in Oaxaca, potentially even in all of Mexico, is made. Spirits produced in pristine environments are frequently romanticized, but the harshness of Miahuatlán seems to provoke a certain intensity of the spirit. High-toned, mineral-forward, and with a marked salinity, these mezcals are unmistakably of Miahuatlán. It could be the terroir, the astonishing biodiversity of agaves, or the technical precision of the region’s producers, but another answer seems simpler: There’s immense value in the generational knowledge passed down in close-knit, extended families of mezcaleros.

OAXACA’S MIAHUATLÁN REGION.

Mezcal’s soaring global popularity has complicated an already complex generational handoff within Oaxaca’s rural communities. These families need to cope with the past while preparing for their future. Yet there’s only so much planning a family can do to secure their legacy. Ultimately, the next generation has many questions to resolve. Do they maintain the family “recipe”? With many of these families so rooted in tradition, even minor changes are magnified. Do they modernize and chase what could be elusive money through multinational liquor conglomerates? These days, opportunities exist in even the most remote parts of Mexico.

Tío Tello recalls that when he was 11 or 12, he started helping his own father by doing small errands. “I brought lunch and dinner at first, but then I would stay and keep him company,” he says. “Since that time, I’ve dedicated myself to the work of mezcal.” Lalo learned along the same path. By the time Lalo could walk, he was watching his father and grandfather make mezcal. The manual labor is essentially the same across generations: processing agaves by hand, scooping the bagasse—roasted and fermented agave fibers—from the wooden tanks into the still.

As a young man, Tío Tello and his family mostly worked with arroqueño agaves, sort of a super-charged espadín, along with bicuixe, a narrow karwinskii subspecies that looks like a giant matchstick once trimmed. The initial wave of modernization started in the 1970s with the introduction of new agave varietals from other parts of Mexico. Arroqueños take more than twice as long to mature as the sweeter and faster-growing espadín. Much of the old agaves were made into mezcal and then not replanted. The rustic field blends of Tío Tello’s youth, using whatever ripe agaves could be harvested at a particular moment, faded away as espadín began to dominate.

“The fermentation will talk to you. I sniff the tank every hour and have to make sure I don’t miss the perfect moment,” says Tío Tello. “It asks for water or tells you when it’s ready for the still. You have to listen.” Unsurprisingly, Lalo’s style is similar to his father’s, but he’s made some small adjustments, especially in how he blends his “cuts,” the crucial separations between the heads, hearts, and tails of the distillation. Together they continuously refine their blending techniques over each new batch of mezcal.

The new palenque promises a smooth handoff and a future for Lalo and his children, but “new” here is still relative. Three worn, wooden fermentation vats sit in the shade under a curved, corrugated metal roof. There’s no electricity or instrumentation, just a few open bulbs for late-night checking of the stills. The hail continues, but under the safety of the roof, Tío Tello’s neighbors continue processing the agaves by hand in a practiced dance—one shaving off chips of roasted agave with a machete, while the other smashes the pieces to bits with an old wooden mallet.

At the end of the day, Tío Tello has taught his son to embrace the rhythms of the palenque. The most important things he hopes to impart to his son, he says, are “preparation, organization, and punctuality.” These sometimes feel like totems of a bygone bucolic era, but this is the only way Lalo knows. “We’re making good, rico [tasty] mezcal that people like,” says Lalo. “We don’t need to change anything.

Logoche is a small community of a little over 100 people not far from El Nanche in Miahuatlán. The village is rightfully famous for its concentration of mezcal production, with many producers belonging to the Grupo Productor Logoche cooperative. There’s an openness to mezcal production here—possibly the result of everyone working together on a few palenques until very recently—and many producers are experimenting with technology alongside traditional practices.

Paula Aquino Sanchez is a dominating presence at her family’s palenque. She and her husband, Hermogenes, have recently become well-known mezcal producers in the United States. Their mezcal, bottled as part of the Neta label, sells for up to $200 a bottle. Likewise, Sanchez commands an unusual level of respect in a country and region where traditional, rigid gender hierarchies are omnipresent. She often takes the lead on mezcal production, but is now in a position where she can pick and choose how she contributes. She’ll occasionally make a batch herself, like the cuixe she pours, laden with so much rich, cooked agave flavor it tastes of maple syrup. Still, she makes the smallest batches among her family because “I’m always in the kitchen,” she says.

Despite that, her presence is inseparable from the palenque. While her husband and youngest son, Jorge, weigh massive, freshly harvested espadín agaves at more than 250 kilos each, Sanchez tours around her family’s agave fields, pointing out medicinal herbs and other rare plants. Paula and Hermogenes have three sons and a daughter. They all work together at the palenque and she recalls how, “after school, I would say to my children, ‘Today is the day we learn distilling, or today we learn fermentation,’ and I would make them do that exact activity.”

AGAVE HEARTS.

Balancing a traditional matriarch’s duties on a farm in Mexico alongside making mezcal is a lifestyle few people (even those in her community) can understand. Sanchez’s path was nontraditional and born from necessity. She has few memories of her father, who also made mezcal and died when she was 6 years old. Alongside her older brother Eugenio, who has since also passed away, she was making mezcal at a very young age, primarily as a breadwinner for her impoverished family. Like Lalo, she initially helped by bringing food to the older men working on the palenque—her grandfather, uncles, and older brother—but she was doing the difficult, manual labor at a much younger age. There were only a handful of palenques in Logoche at the time, so everyone worked closely together, sharing knowledge and techniques.

While her grandfather was the strongest presence in teaching her the art of mezcal production, she considers her late brother her mentor. Like Tío Tello, they were taught by the CRM to double distill mezcal in the 2000s. Sanchez says she prefers the double-distilled mezcal because the old style “gave me headaches,” and is proud of the technical precision she honed in distilling alongside her late brother.“We notate everything now, and I can see that it yields more. We make fewer errors and are always improving.”

Here, they use a modified wood shredder to process agaves. A new, unused tahona sits in one corner of the palenque. While her father and grandfather worked with a tahona, they switched to save time and labor. Now, their youngest son, Jorge, is advocating for the tahona, and they plan to return to the practice soon.

The blending of the old and the new is apparent everywhere in Logoche, but especially through Sanchez. She’s shrewd—over the past decade, making mezcal has given her and her children opportunities that would have been unfathomable even a decade ago—but she still must work within the traditional Mexican patriarchy, balancing all of the work of home and family alongside the grueling labor of making mezcal.

Sanchez respects what she learned from her grandfather and brother, but her focus is forward. She’s proud of her family’s mezcal, but sees room for improvement and refinement. Even with all of the changes she’s witnessed, the traditional culture surrounding mezcal remains.

Vinepair: The 30 Best Rum Brands (2023)

Despite its eternal status as the “next big thing” in drinks, rum sales still lag behind multiple other spirits in the U.S., including whiskey, vodka, tequila, and Cognac. Still, there are signs that perceptions of rum are definitively shifting.

Of the almost $2.5 billion U.S. drinkers spent on rum in 2021 — the most recent data available — $229 million went toward “super premium” bottles, the most expensive price segment. Though still a fraction of total sales, this figure is more than 10 times greater than the amount spent on top- shelf rum 15 years ago, proving that folks aren’t only reaching for rum to mix Mojitos and Piña Coladas.

Impressive though that growth is, numbers and spreadsheets do little to capture the depth of the category. With rum brands operating in multiple continents, using two starkly different base ingredients — molasses and fresh cane juice — the main consideration when buying rum is not how much to spend but how you’re looking to enjoy the spirit. The category’s vast range of styles and ever-improving quality ensures that, whether it’s cocktail hour or time for a nightcap, there’s a bottle for every occasion and price point.

This list captures every aspect of that impressive landscape, from single-varietal agricole to transcontinentally aged and blended bottlings. Here are 30 of the best rums to buy right now.

Alambique Serrano Single Blend #1

Alambique Serrano Single Blend #1

Another stunning Oaxacan cane rum, this blend combines Cognac-cask-aged column still distillate with French-oak-aged pot still rum. The duo comes together in perfect harmony, serving up a captivating mix of fruit and umami notes on the nose. The palate then takes a pretty abrupt, but no-less enjoyable, turn, heading in a green, vegetal, earthy direction. This bottle provides further proof that Oaxaca is a serious player in the rum landscape.

Commanders and Cocktails!

Welcome to COMMANDERS AND COCKTAILS!

Some folks know that before I was able to work full time in comics, I worked in a variety of jobs in the wine and spirits field. And the final one of those was for my good friend Nicolas Palazzi’s PM Spirits. Just COMMANDER IN CRISIS, PM works its ass off to be unique, to create trends rather than follow them, and offer craftsmanship and creativity in a field that has, at times, been known to stagnate. I wouldn’t be where I am, writing this, without the support of friends and employers like Nicolas.

So, I thought it would be fun to turn the tables and feature him and his crew below, offering some in-universe cocktail recipes to honor the heroes of the Crisis Command. In the paraphrased words of a greater power, when I left PM I was but the learner. Now, I am the master (well, or closer to it)! And either way, I’m happy to return the support with a feature here, and invite creatives from other fields into the world of the Crisis Command.

STEVE ORLANDO

Commanders in Crisis, Vol. 2

PRIZEFIGHTER

2oz Navazos Palazzi Malt or Corn Whisky
0.75oz La Quintinye Rouge Vermouth
0.5oz cherry liqueur
2 dashes Angostura Bitters
Barspoon Absinthe

Instructions:

Build in rocks glass over ice and stir briefly. Garnish with burnt blood orange peel.

SEER

2.5oz Neta Espadin Destilado de Agave
0.5oz La Quintinye Dry
Barspoon of olive brine
Pinch of salt

Instructions:

Build in mixing glass over ice and stir until cold. Strain into chilled cocktail glass and garnish with 3 green olives on a pick.

SAWBONES

2oz Père Labat Rhum Blanc 59%abv
4 dashes Peychaud’s Bitters
Sparkling mineral water

Instructions:

Pour Rhum into highball glass over ice. Stir briefly to chill. Top with sparkling water and bitters. Stir once again to combine. Serve without garnish. or Neat pour of Jacky Navarre Cravache d’Or Cognac

ORIGINATOR

1oz Nouaison Gin by G’Vine
0.75oz lemon juice
0.5oz Laurent Cazottes Folle Noire
0.5oz simple syrup
2oz sparkling wine

Instructions:

Build all ingredients except sparkling wine in a shaker and shake lightly to combine. Add sparkling wine to the shaker and strain into chilled cocktail glass. Garnish with a spring of fresh lavender.

FRONTIER

2oz Père Labat Rhum Blanc 40% or 59% abv - Choose your strength
0.5oz Laurent Cazottes 72 Tomatoes

Instructions:

Build in mixing glass over ice and stir until cold. Strain into chilled cocktail glass and garnish with freshly ground black pepper.

COCKTAIL CREDITS: David Yi-Hsian Dong and Nicolas Palazzi of PM Spirits.

Your Sustainable Drinking Starter Pack

Solving the sustainability problem that cocktails pose—or any consumption, for that matter—is no easy feat. But easing into it by introducing low-waste practices and thoughtful sourcing can go a long way. And, thanks to a growing crop of eco-minded spirit producers and drink-makers, there’s never been a better time to drink sustainably.

While there’s no one-size-fits-all approach, there are plenty of ways to lessen the footprint of your own home bar. It can start with a zero-waste approach to using citrus, in which flavor can be extracted from the peels, hulls and pith that might otherwise be discarded, or by seeking out spirits to stock your bar that promote biodiversity, source local crops and support farming communities.

Bottles to Try

Neta: The agave spirits bottler and exporter works with small, family-owned farms to bring their products to market at a profitable price point. As such, producers are able to maintain traditional mezcal practices and crops while avoiding overharvesting or the loss of agave biodiversity for the sake of meeting demand.

What’s the Best New Mezcal That’s Earned a Spot on Your Bar?

With distinctive flavors that produce complex and nuanced cocktails, mezcal has secured its position as a bartender favorite. Made from more than 30 different agave species, the smoky sipper has flavors that run the gamut, including  from vegetal, floral, fruity, and spicy. Mezcal has become so popular as of late that finding a bar program without the spirit would prove to be a daunting task.

To help home bartenders add some Mexican spirit to their bar lineup, drinks experts are sharing their latest favorite mezcals. From artisanal seasonal releases, to an offering that dials down the smoke, to a celebratory mezcal that uses raw turkey breast, read on for the 11 new bottles that bartenders are springing for.

“Neta Mezcal Bicuixe 2018 by Cándido García Cruz: Neta Spirits always has excellent small-batch releases from some of my favorite Miahuatlan producers, but this one made my all-time bottle list and was a bright spot on my backbar during the last few months. I’ve enjoyed sharing this bottle with our guests and reminiscing about summers in Oaxaca.” —James Simpson, Beverage Director/Manager, Espita and Las Gemelas, Washington, D.C.

“Neta ‘Hotel June’ Mexicano Verde & Bicuixe or Legendario Domingo Guerrero Cupreata: While the L.D. Guerrero is not a new release, both of these are favorite sippers of mine. The Neta is a major body high, and the L.D. Guerrero is like drinking dark cocoa and fresh-cut jalapenos.” —Steve Livigni, F&B Partner and Beverage Director, Caravan Swim Club at Hotel June, Los Angeles

The 11 Best Mezcal Brands You Need To Try

Tequila and mezcal. What's the difference, right?

Quite a bit. Both tequila and mezcal do come from the agave plant, and both are indigenous liquors to Mexico. But the comparison stops there.

NETA Espadin 

What's cool about NETA is that they work with small producers from Mihuatlan, Oaxaca, and the southern valley. For this particular Espadin (arguably the most "common" mezcal), they worked with master mezcalero Candido Garcia Cruz, who works with "quiotudo," meaning he cuts each plant before it flowers.

"This leads to better yields and develops a richness of flavor that is not found in less mature agave," said Jimenez. "It has a brassy, bright nose with a hint of fruit and flowers with a gentle touch of smoke."