If we wouldn't drink it, we won't sell it.
Nicolas Palazzi is an engineer turned spirits importer. Originally from Bordeaux, France, he lives in Brooklyn, where PM Spirits (named for his father, Paul-Marie Spirits) is located.
Nicolas Palazzi
I first became aware of PM via a Roffignac cocktail I had in New Orleans at Peychaud’s Bar. It was PM’s blanche armagnac named COBRAFIRE and a raspberry shrub. It was a stunning drink, and isn’t the branding fantastic?!
Cobrafire – Blanche Armagnac
One thing Nicolas discussed during our conversation that I didn’t probe for more info on is aging additives. Even though additives are generally put into something to mask an inferior product or to speed up the process, Nicolas said there are instances where additives can be a good thing. He says a great B.S. meter for additives is, does this make the overall production process more or less expensive? You can read more about additives on PM’s blog.
Want more on Nicolas and PM? Their blog #DrinkLessDrinkBetter has a piece on his story called “Bordeaux to Brooklyn.” You can also find more in Vogue, Saveur, and The Agave Social Club podcast.
https://decodingcocktails.substack.com/p/a7779be6-a291-4ff2-a91a-9840eb7a6039