Decanter: Family values in Cognac and Armagnac

The biggest names in Cognac and Armagnac have earned their success for good reason, but look further and you’ll find a plethora of fascinating, high-quality and characterful spirits made by the many smaller, family-oriented producers across the two regions.

 Richard Woodard
March 15, 2024

The great houses of Cognac and Armagnac are rooted in family names – from the arrival in the Charente of Jersey native Jean Martell in 1715, to the decision nine years later by local wine-grower Rémy Martin to start bottling spirit under his own name.

Hennessy Cognac founder Richard Hennessy was an Irish officer in the army of Louis XV, while Emmanuel Courvoisier laid the foundations for the eponymous Jarnac Cognac house when he joined Louis Gallois in business in 1796. Further south, in the town of Condom, Pierre Etienne Janneau started his Armagnac business, in association with Joseph Dubourdieu, in 1851.

Over the centuries, these leading producers have passed into the hands of multinational companies and large conglomerates – in late 2023, it was announced that Italy’s Campari Group had agreed to buy Courvoisier from the Beam Suntory group in a deal worth up to US$1.2bn. Family business, you might say, has become big business.

But, beyond these mega-brands, family connections still run deep in both regions, and in the vineyards and cellars of some of their most quality-conscious producers.

Improving with age: six delectable Cognacs and Armagnacs

Frapin Château de Fontpinot XO 100th Anniversaire

Cognac

From the resurrected 1923 label to the superlative blending, everything about this just oozes class. Heady hedgerow florals, luscious tropical fruit, toasted almond/hazelnut and just a whisper of elusive rancio. All that’s best about Cognac in one glass. Alcohol 41%